Insights & Guides
Practical knowledge on Japan market entry — from company setup and visas to trade logistics and branding.
Do You Need a New Logo for the Japanese Market, or Can Your Global Brand Work As-Is? (2026)
Most foreign companies entering Japan should keep their existing logo mark and adapt the surrounding lockup rules rather than commission a new identity. A ground-up redesign is only justified when...
Japan Brand Localization: What Foreign Design Teams Get Wrong (2026)
Foreign brands entering Japan most often get typography pairing, line-height, color symbolism, and text length wrong, because Western design defaults assume a Latin-only script, lower information...