Insights & Guides
Practical knowledge on Japan market entry — from company setup and visas to trade logistics and branding.
What Should a Japan-Market Brand Guideline Actually Include? (2026)
A complete Japan-market brand guideline documents logo files in SVG, PNG, and EPS across black, white, accent-color, and reverse-out variants; color tokens with print and greyscale fallback...
How Do You Design One Website for Japanese, Simplified Chinese, and Traditional Chinese Without Three Layouts?
Build one layout system with shared structural rules (grid, spacing tokens, component library) and per-locale overrides for the things that genuinely differ by script: font pairing, text-expansion...
Why Do Japan B2B Brand Colors Need to Survive Greyscale Printing? (2026)
Japan B2B brand colors need to survive greyscale printing because Japanese reviewers frequently print PDFs, decks, and one-pagers before a meeting rather than reading them on screen, and a palette...
How Do You Design a Pitch Deck or Sales Deck for Japanese B2B Buyers? (2026)
A pitch deck built for a Japan B2B audience needs denser slides, more supporting data per claim, and value-proposition language built for the reader rather than translated from an English...
How Should Foreign Companies Design Web Forms for Japanese Users? (2026)
Foreign companies should place form field labels above each input rather than inline, format numbers with comma thousands separators, use ¥1,000 (symbol first) for prices or 1,000円 (symbol last)...
Do You Need a New Logo for the Japanese Market, or Can Your Global Brand Work As-Is? (2026)
Most foreign companies entering Japan should keep their existing logo mark and adapt the surrounding lockup rules rather than commission a new identity. A ground-up redesign is only justified when...
Japan Brand Localization: What Foreign Design Teams Get Wrong (2026)
Foreign brands entering Japan most often get typography pairing, line-height, color symbolism, and text length wrong, because Western design defaults assume a Latin-only script, lower information...